I Live My Life a Quarter Century at a Time

So, we are coming up on a little anniversary for me this weekend. On the 5th of January 2000, Steve Jobs unveiled the new Aqua user interface of Mac OS X to the world at Macworld Expo.

The Age of Aquarius

Towards the end of the presentation, he showed off the Dock. You all know the Dock, it’s been at the bottom of your Mac screen for what feels like forever (if you keep it in the correct location, anyway).

“Now I’d like to show you one of the coolest things about Mac OS X…”

The version he showed was quite different to what actually ended up shipping, with square boxes around the icons, and an actual “Dock” folder in your user’s home folder that contained aliases to the items stored.

I should know – I had spent the previous 18 months or so as the main engineer working away on it. At that very moment, I was watching from a cubicle in Apple Cork, in Ireland. For the second time in my short Apple career, I said a quiet prayer to the gods of demos, hoping that things didn’t break. For context, I was in my twenties at this point and scared witless.

I didn’t design the dock – that was Bas Ording, a talented young UI designer that Steve had personally recruited. But it was my job to take his prototypes built in Macromind Director and turn them into working code, as part of the Finder team.

I had already written another dock – DragThing – before I worked for Apple, and that had helped me get a job there. I moved over from Scotland to Ireland in late 1996 with my future wife, with both of us joining the small software team there. It was primarily a manufacturing plant, but there was a little bit of software and hardware testing and engineering that went on around the edges.

I worked on a number of things in the early days. I was on the Copland installer for two weeks before the project was cancelled. Then, a couple of Disney Print Studio CDs that shipped with the Performas. I loved doing UI stuff, but somehow ended up working on a command line Mac OS X Server authentication component for At Ease that was to be used with a new line of diskless netboot computers that nobody had actually seen. It turned out I’d actually been on the iMac project all this time, and in the end they got hard drives.

In the middle of all that, when I was out in Cupertino, I was asked if I wanted to work on a secret project with the code name “Überbar”. I was shown some prototypes and basically told that six people had seen it, and if it leaked they would know it was me that had talked. I figured if anybody was finally going to kill off DragThing, it might as well be me.

The new Finder (codename “Millennium”) was at this point being written on Mac OS 9, because Mac OS X wasn’t exactly firing on all cylinders quite yet. The filesystem wasn’t working well, which is not super helpful when you are trying to write a user interface on top of it. The Dock was part of the Finder then, and could lean on all the high level C++ interfaces for dealing with disks and files that the rest of the team was working on. So, I started on Mac OS 9, working away in Metrowerks Codewarrior. The Finder was a Carbon app, so we could actually make quite a bit of early progress on 9, before the OS was ready for us. I vividly remember the first time we got the code running on Mac OS X.

Because the Dock was a huge secret, along with the rest of the Aqua user interface, it was only enabled on a handful of machines. I didn’t see the shiny lickable buttons of Aqua itself for quite a while after I’d been working on the Dock . There were rumours that any screenshot of Aqua would have the hardware MAC address of the machine encoded into the image, so leaks could be tracked down.

Before I had ever seen the new UI, there was one moment where I had somehow – I genuinely don’t remember why on earth this happened – had been tasked with designing a placeholder boot screen for the OS itself. I made a blue shiny Apple with pinstripes, in the style of the iMac.

Secret Stripes Suppressed

It lasted precisely one build before being yanked out extremely quickly. I assume because somebody was unhappy with the entirely coincidental Aqua-like appearance.

But I trundled away, making the best dock that I could while staying true to the original design, and making frequent trips to the US, initially living out of the Cupertino Inn across the road from Infinite Loop.

You may have heard me tell this story before, and I apologise if so. But it’s been long enough that people just know me for PCalc, and don’t even remember DragThing, let alone events that happened before some of you were even born.

At one point during a trip over, Steve was talking to Bas and asked how things were coming along with the Dock. He replied something along the lines of “going well, the engineer is over from Ireland right now, etc”. Steve left, and then visited my manager’s manager’s manager and said the fateful words (as reported to me by people who were in the room where it happened).

“It has come to my attention that the engineer working on the Dock is in FUCKING IRELAND”.

I was told that I had to move to Cupertino. Immediately. Or else.

I did not wish to move to the States. I liked being in Europe. Ultimately, after much consideration, many late night conversations with my wife, and even buying a guide to moving, I said no.

They said ok then. We’ll just tell Steve you did move.

And so for the next year, I flew back and forth between Cork to Cupertino, and stayed out there as much as regulations would allow. I had an office on the Finder team corridor. I can only imagine that Steve would walk by looking for me, and they would say he’d just missed me, while I was being bundled onto a plane at the other end. I had to come over whenever there were Dock demos, but I was not allowed to be left in the same room as Steve, lest I reveal the truth. The demo room with the blanked out windows had two doors, and I went out one before he came in the other.

In the end, Macworld 2000 happened, and finally all the secrets were revealed to the world. I hoped that at this point, it didn’t matter where I was, and I could finally relax. Less than a month later, exactly on my birthday I believe, I got another call.

I had to move to Cupertino. Or else. And this time, the “else” was that I would be taken off the Dock and the Finder, and I couldn’t be guaranteed any interesting work ever again.

So I politely declined, and resigned. About three weeks later, the rest of the remaining software group in Cork was fired. Clearly, the plan had been to get rid of everybody, but they couldn’t tell me that at the time. I should have waited and I’d have got a payoff at least…

My version of the Dock shipped once to developers, with the Developer Preview 3 of Mac OS X. John Siracusa absolutely hated it. We remain friends.

After that, the engineer who took over from me rewrote the Dock entirely, and none of my code actually shipped to the public in the end. Eighteen months of hard work out the window, ah well.

But I learned a great deal, made a lot of friends, and the experience spurred me on to resurrect DragThing for Mac OS X, which proved very popular for quite some time. PCalc also came back to life around then, and that’s still going today!

As a final note, when I left Apple for the last time, and emptied out my drawers, at the very bottom of the last drawer I found my distinctly unsigned NDA.

Four Legs Good, Two Legs Better!

“So”, I hear you thinking, “I remember James being very anti-software bundle earlier this year. He had that spat with John Casasanta and everything. Imagine my surprise when I saw this offer in my inbox this morning – both DragThing and PCalc are part of the new MacUpdate Promo Winter Bundle. Is he a just a big capitalist sellout after all?”

Yes.

Ok, let me qualify that slightly.

Way back in June, we took part in the inaugural TheMacBundles.com bundle. The idea was a great one – this was a bundle by developers, for developers, with an equal split of the profits for all who took part. In practice however, it was something of a disappointment. Sales of the bundle were small, not down to the quality of the applications or people involved, but partially because it was going up against the much stronger MacUpdate bundle at the time, and partially because – in my opinion – it didn’t compare particularly favourably to the slick marketing efforts of MacHeist and MacUpdate.

It was mocked at the time by the ever-tactful John Casasanta of MacHeist, who basically said that without a substantial marketing budget, it was doomed. Annoyingly, he was actually right.

A couple of months ago, the MacUpdate people contacted me and asked if I wanted to be part of their winter bundle. What they offered per-bundle-sold wasn’t completely terrible – I’ve been offered a lot worse. Sales of DragThing have slowed a little bit of late since I’ve only done fairly minor updates recently, and I figured it couldn’t hurt to get it back into the public eye. And likewise, PCalc on the Mac has always been a good promotional tool for selling copies of PCalc on the iPhone.

So, fine, let’s give it a try. It’s a good bundle of apps – I fancy getting a few of them myself. I’ve been looking forward to the point-and-click adventure game Machinarium for ages, and I didn’t realise it was already out. Plus I’ve heard good things about Socialite and GarageSale, and many of the others. Path Finder is another veteran app in the bundle, and I know lots of people use that in combination with DragThing.

Will we make more money over the next two weeks than we would have otherwise? Am I damaging future sales of our apps? That remains to be seen. You can see the total number of sales of the bundle on the MUPromo page. I’m legally not allowed to tell you exactly how much of the $49.99 we’re getting, but think of a very small number. Now half it. You’re pretty much there. Feel free to multiply that by the current sales figure.

The bottom line is that our decades-old kitchen is due to be replaced in January, and it would be nice if this deal helped pay for it… Does that make me a capitalist?

Or a culinarist?

Go Towards The Lite

Apologies for my silence over the last few weeks gentle reader, I caught the man-flu that’s going around these parts, and haven’t felt up to much until now. Two weeks ago, I started working on a PCalc 3.4 release, and in less than a day of highly productive work I had ported the themes from the iPhone version back to the Mac. 24 hours later had a temperature of 39°C and I haven’t touched the code since… That’ll teach me. At the moment, I just have the tail end of a cold, so it’s back to work.

Anyway, one of the things I was mulling over in my feverish state was the possibility of doing a free “Lite” version of PCalc for iPhone.

In the continuing absence of demos or trial periods, I was thinking I should create something useful to give people a taste of the full awesome PCalc experience and encourage them to buy it, but not quite so full or as awesome as to cannibalise our sales. The App Store is filling up with such little tastes at the moment, so it certainly qualifies as a trend. And I’ve heard at least some anecdotal evidence from other developers that lite versions can increase sales.

This is more a “pre-mortem” rather than post – I haven’t started working on it yet, but I thought I’d encourage some debate before I do.

There are two big questions really. The obvious one is “what functionality should I remove?” and the slightly less obvious one is “what will Apple actually let me put in the store?”.

Erica Sadun wrote a nice guide on Ars recently entitled “App Store lessons: creating demos for fun and profit“. She says:

“Demos help sell products for very little overhead. Developers need only cut down their feature set, change a few options and ship the result out to App Store. From a financial point of view, demos are made of win.”

But I’ve also been hearing from illustrious people like Craig Hockenberry that Apple is insisting that “free and paid versions have to be feature equivalent” and that explicit upselling language isn’t allowed. The Iconfactory has a free ad-supported version of Twitterific as well as a premium version at $9.99. They are pretty much identical in terms of functionality, with the exception of no adverts in the premium version and an additional theme. Apparently that’s all Apple would allow them to do.

So which is it? Clearly, I can’t just produce a feature equivalent version of PCalc and give it away for free. Ed Voas wryly suggested I just remove the “9” button, which isn’t actually a bad idea in terms of letting people try everything without giving away the farm, but I suspect that Apple wouldn’t find it quite so droll. 

So far, I haven’t been able to track down a definitive policy statement from Apple on the matter. It’s easy enough for a game – you just include the first couple of levels and get people wanting to play more. And you can do that while staying within the (apparently unwritten) guidelines.

So what is PCalc Lite going to be then?

I could ship it with some very basic layouts for a start – remove functionality that way. If you think of a layout as a game level, that kind of works. I’ll lose the binary, octal and hex, some of the fancier scientific stuff.

Likewise with the themes – just ship with the one, probably the original “Blue Sun” one. Most people seem to prefer the fancier coloured ones, so it’s a chance to convince people to upgrade there. Likewise, get rid of the LCD colours, and the two-line display option.

Conversions and constants, also should go – or perhaps just include one or two as a demonstration.

I should probably keep the RPN mode though, that means I’ll have something to offer over the built in calculator.

So yes, I think the idea should be to provide a very simple RPN calculator that hints at what you will get with the full version of PCalc, but is still quite useful in its own right. And if it proves to be really popular at the expense of sales, I guess I can always kill it!

Any thoughts, please add them below.

Bonus trivia, Apple fact fans. I made a DragThing Lite many moons ago, back in the days when I was working at Apple. I was asked by management to put one together – to potentially ship as part of Mac OS 8.5 – when it didn’t look like the in-house app switcher would be ready in time. I made a quick prototype over a weekend, but in the end I think I remember the development time was extended for the OS in general and it wasn’t needed. So I just shipped the Lite version myself with DragThing 2. But yeah, DragThing was nearly part of the OS.