Today, I would like to complain about the following two groups of people who are cheap:
Ok, not all of them, some of you are quite lovely. But I’ve been noticing a couple of trends of late that I think deserve comment, and a couple of people today really pushed me to the point of anger. If I blame everybody equally, it cancels out, right?
Firstly, universal iPhone / iPad apps, or the lack of same – particularly in the field of games.
When the iPad came out, there was a slew of seperate HD versions of apps with appropriately HD pricing. “No”, said the developers, “we’re not just price gouging because there is a shiny new device out there which we think we can make a vast profit from. Look, we need to create these lovely high resolution assets. That costs real money!”.
And that was, on the whole, entirely true.
Then the iPhone 4 came out, and a lot of iPhone games have been updated recently for free with Retina display support with lovely high resolution assets. Some strangely familiar high resolution assets in some cases.
So, you might now be paying twice for exactly the same game, with exactly the same assets. These games are crying out to be universal apps. By all means charge more money for a universal app, that’s not the problem – I like paying money for good software – but don’t charge me a second time for the same thing.
Now this doesn’t apply to all games, and certainly doesn’t apply to all apps. A complex, well thought out UI on the iPhone doesn’t always scale to the iPad, and vice versa, even if they now have a similar number of pixels. But some games are pretty much identical on both. And those, my friend, should be universal apps.
I think what bothers me most is games that start out on the iPad, and then migrate to the iPhone. They’ve already done the hard work making it look amazing on the iPad, and I gladly paid the HD price for it. But now there’s an iPhone 4 optimised version coming and you want me to pay a second time? That makes me unhappy.
A recent example that did this right was Geometry Wars – they started out as an iPad app and added a universal app in a recent update. This made me feel even happier about my original iPad purchase. Pleased to the point that I’m telling you about the game now. Go buy it, it’s great fun.
Osmos is another really great game I bought for my iPad, and it sounds as if they are about to bring out a separate iPhone version, rather than a universal one. That makes me feel worse about my original purchase. They are both great games from great developers, but making your customers feel happy is an important thing.
Angry Birds is a more complex example – they’ve been great at doing lots of free updates to their iPhone version, and have earned a hell of a lot of customer loyalty from it (and a shedload of money as a result). But they also have a separate “pay again” HD iPad version, which I’m told frequently lags in updates behind the iPhone one. Boo, and boo.
Every time I buy a new game on the app store that isn’t universal, I sigh a little bit more, knowing it’s constrained to one device for reasons which are not always purely technical. I’m informed by the always wise Neil Inglis that universal apps bought in iTunes only count in the iPhone sales charts, and that could account for one reason why developers like having two separate apps. But that seems like it could be easily fixed by Apple. But then, Apple gets 30% of all the extra sales of the other versions… CUE CONSPIRACY THEORY!
Anyway, yes, developers are just after your money. But you know who else is cheap? Users.
This week, I saw a comment about my PCalc which basically said “How come the Mac version is twice the price of the iPhone version? I think all Mac software is overpriced.”
No, no, NO.
PCalc is $19 on the Mac, $9.99 on iOS. Leaving aside the fact that buying the iOS version of PCalc gets you a code which gives you a generous $9 discount on the Mac one, a more correct conclusion that they could have come to is “Perhaps all iPhone software is underpriced, and it might not be a sustainable market in the long term”. Or perhaps “I wonder why people will pay more for something, the bigger a screen it comes on?”.
I expect Apple will bring out an App Store for Mac OS sooner rather than later. I wonder what will happen to pricing then, if it will stay the same, or be more in line with the iOS apps. And I also wonder whether Apple will be able to ask for 30% of all sales. It would be a major shake up for the Mac software market, and I’m willing to bet 59p that it will happen.
Finally, I got an email today from somebody who had been running the Mac version of PCalc for many years, and had been faithfully clicking the “Not Yet” button every time he launched it. He decided he wanted to pay up, but when he finally saw the price, he decided against it, because he only ever really used the widget. For all of the many years he had been running the software without paying for it.
Oh, and the best bit? He was an indie developer as well…
I think I might be too generous with the trial periods in DragThing and PCalc. When the two week trial is over, they both keep working on the whole, requesting politely that you pay, but not being too obnoxious about it. They were both created in a different age, where that approach was normal and expected. Should I change them to stop working completely as soon as the trial period expires? The user in me says no, the developer says yes.
What do you think?